blue®m - Fluoride-free toothpaste (75ml)

Award-winning blue®m toothpaste without fluoride, the absolute must for optimal daily oral care. With active oxygen, a real Oxygen Booster. For clean teeth, fresh breath, caring for gums and a natural balance.

No concessions

With bluem we not only offer the most effective, but also body-friendly products. We make no concessions when it comes to your oral health. bluem is made with the best ingredients that nature has to offer, such as active oxygen, vital for your cells, lactoferrin, a powerful protein that we also call the immunity booster, xylitol from birch bark, effective against the streptococcus mutans bacteria and organic honey with its medicinal powers. But what we leave out is just as important as what we put in. We do it without foam (SLS) and abrasives and without microplastics. We have omitted the fluoride, because it contains enough body-friendly ingredients that can also do the trick.

What's in it?

Glycerin, Aqua, Hydrated Silica, Mel, Silica, PEG-32, Aroma, Cocamidopropyl Betaine, Cellulose Gum, Magnesium Sulfate, Sodium Citrate, Citric Acid, Sodium Saccharin, Xylitol, Methyl Salicylate, Sodium Chloride, Sodium Carbonate Peroxide, Sodium Methylparaben, Lactoferrin, Sodium Sulfate, Phenethyl Alcohol, Caprylyl Glycol, Limonene, CI 42090.

Milk protein allergy: our toothpastes contain lactoferrin, which is made in a factory that also makes lactose. This could therefore contain traces of lactose. Since only a very low % of lactoferrin has been added, this poses no risk to users who are lactose intolerant. We haven't heard of any allergic reactions so far, but if you are highly allergic to lactose (milk sugar) or cow's milk protein, take note!